Highlights → Cross-site analytics — read every site from one dashboard

Cross-site analytics — read every site from one dashboard

April 25, 2026. If you run more than one site on SGEN — as an agency, a multi-brand business, or an operator with separate marketing and ecommerce surfaces — the Cross-site analytics view rolls every site's numbers into one read.

What changed

Before: each site had its own analytics page. Reading three sites meant opening three tabs. Reading twenty sites meant a spreadsheet you maintained by hand.

After: open SG-Dashboard → Analytics → Cross-site and every site you have access to shows in one table. Sort by traffic, filter by date range, drill into a single site when you need detail.

What you can see

  • Sessions and pageviews by site, with week-over-week comparison
  • Top pages across the whole portfolio (the bestsellers across your sites, not one site's bestsellers)
  • Form submissions rolled up — total leads this week, this month, this quarter
  • Traffic sources — which channels deliver across the portfolio
  • Geographic distribution — combined visitor map for all sites
  • Conversion events — each site's defined conversions (form submits, phone taps, ecommerce purchases) summed at the portfolio level

How filtering works

The Cross-site view supports two filter modes:

  • Filter to a subset. Pick 3 of your 20 sites and the view collapses to those 3. Useful for client-portfolio segments — "all sites for Client A," "all sites in my Growth-plan tier."
  • Group by tag. Sites can carry tags ("ecommerce," "marketing-site," "client-acme"). The view groups by tag so you see ecommerce sites separately from marketing sites.
Both filters compose. "All sites tagged ecommerce, grouped by client tag, for the last 30 days" is one URL away.

Date range controls

  • Last 7 days / Last 30 days / Last quarter / Last year — preset windows
  • Custom range — pick any start and end date
  • Week-over-week comparison — every metric shows the delta against the previous equal window

Why this matters

For agencies and multi-brand operators, the difference between a 5-site portfolio and a 50-site portfolio used to be the time you spent assembling the weekly report. SGEN's Cross-site view collapses that work — the same one-screen read works at 5 sites or at 50.

For a single-site operator, this view doesn't add much — your site's own analytics page is faster. But the moment you add a second site, the Cross-site view earns its keep.

Common patterns

  • A weekly agency standup. The account manager pulls up Cross-site, filters to "this client's three sites," shows the team. Five-minute read.
  • A multi-brand monthly board report. The marketing director groups by brand tag, exports the rolled-up numbers, drops them into the board deck.
  • A traffic anomaly investigation. Cross-site flagged a 40% spike on one of forty sites. The director drills into that site directly from the row, sees a new referrer that drove the spike.
  • A consolidated forms-leads view. The sales team reads form submissions across every public site instead of logging into each site's admin.

What's not in this view yet

A few capabilities are coming but aren't in the April 25 release:

  • Custom dashboards. Currently the columns are fixed (sessions, pageviews, forms, conversions). A custom-column picker is in NEXT.
  • Scheduled email exports. "Send me this view every Monday at 9 AM." In NEXT.
  • Per-site goal tracking with portfolio rollup. Goals exist per-site today; the rollup is in flight.

Privacy + access controls

  • Sites you don't have permission to read don't appear in your Cross-site view, even if your admin account is on the same instance.
  • The Cross-site view respects each site's tracking-consent settings — if a site has visitors who opted out of analytics, those visitors aren't counted in the rollup (consistent with single-site behavior).

Behind the work

Cross-site analytics is built on the observability layer shipped in the April 12 changelog run (observability + traffic visibility). The April 9 changelog (query efficiency + media delivery + scaling) added the read-path optimizations that let the Cross-site query return in under a second across a 50-site portfolio.

Next steps

  • Open the view at SG-Dashboard → Analytics → Cross-site if your account has access to more than one site.
  • Read the Reference at Reference → SG-Dashboard → Analytics for field-level detail on every column and filter.
  • If you run a single site, your site's own Analytics page is the right place to read traffic — Cross-site is for multi-site operators.
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